How Do We Persuade?

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What Counts as Good News?

The Census Bureau reported that median household income jumped 5.2% in 2015, and 3.5 million people rose out of poverty. The Washington Post called it “a spike that broke a years-long streak of disappointment for American workers.”

Bloomberg columnist Barry Ritholtz said that numbers showed that the recovery from the Great Recession is finally taking hold. “Unlike in recent years, when much of the gains went to an increasingly narrow group at the top of the economic strata, last year’s improvements were broad and deep.”

The New York Times noted the “eye-popping improvement in economic fortunes” but put it in context: “real incomes of most American households still are smaller than in the late 1990s. And large swaths of the country—rural America, industrial centers in the Rust Belt and Appalachia—are lagging behind.” A few days later, though, the Times said that a reported finding that incomes had actually fallen in rural areas was wrong, a result of a definitional change; incomes rose 3.4% in rural areas in 2015.

Q & A

Recent Insights


Lanny Hickman
Former Executive Director, Solid Waste Association of North America

Cade Massey
Assistant Professor of Organizational Behavior, Yale School of Management

Bertrand Quelin
Professor of Strategy and Business Policy, HEC Paris

Ricardo Morales
Executive Director, Joining Forces, The White House

Elinor Ostrom
Arthur F. Bentley Professor of Political Science, Indiana University

Robert Mendelsohn
Edwin Weyerhaeuser Davis Professor of Forest Policy & Professor of Economics

Jason Dana
Assistant Professor of Management and Marketing